KWT Digital · FREE COURSE

SEO Essentials with KWT Digital

Beginner level 6 modules 18 lessons
Free Self-paced Certificate available

Learn the fundamentals of Search Engine Optimization, keyword research, on-page SEO, technical SEO and backlinks. Practice the basics with KWT Digital and prepare for the final certification exam.

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What you’ll learn

After completing this course, you will be able to:

  • Explain how search engines crawl, index and rank pages
  • Identify keywords and map them to search intent
  • Optimize titles, meta descriptions, headings, URLs and alt text
  • Understand crawling, indexing, sitemaps and robots.txt
  • Describe backlinks, link quality and ethical SEO practices
  • Apply a basic SEO checklist and prepare for certification

Who should take this course

Built for people starting their SEO journey.

  • Absolute beginners in SEO
  • Website owners starting with organic search
  • Students exploring digital marketing
  • Junior marketers and freelancers building foundations

Prerequisites

No prior SEO knowledge required. Basic internet and website familiarity is enough.

Skills covered

Keywords Search intent Titles & meta descriptions Crawling & indexing Backlinks Basic audits

Course curriculum

6 modules · 18 lessons · 6 chapter quizzes. Click a module to expand its lessons.

1

SEO Fundamentals

3 lessons · 20–25 min
1 What Is SEO? 6 min · Reading 2 How Search Engines Work 8 min · Reading + diagram 3 Organic Search vs Paid Search 7 min · Examples Module 1 Quiz 5 MCQs · Pass 80%
2

Keywords & Search Intent

3 lessons · 25–30 min
4 What Are Keywords? 7 min · Reading 5 Understanding Search Intent 9 min · Examples 6 Basic Keyword Research 10 min · Practice Module 2 Quiz 5 MCQs · Pass 80%
3

On-Page SEO Basics

3 lessons · 30–35 min
7 SEO Title and Meta Description 10 min · Reading 8 Headings, URLs and Content 11 min · Examples 9 Internal Links and Image Alt Text 10 min · Practice Module 3 Quiz 5 MCQs · Pass 80%
4

Technical SEO Fundamentals

3 lessons · 30–35 min
10 Crawling and Indexing 10 min · Reading 11 XML Sitemaps and Robots.txt 11 min · Reading 12 Basic Website Health and Mobile-Friendliness 10 min · Checklist Module 4 Quiz 5 MCQs · Pass 80%
5

Off-Page SEO Basics

3 lessons · 20–25 min
13 What Are Backlinks? 7 min · Reading 14 Link Quality and Relevance 8 min · Examples 15 Basic SEO Best Practices and Common Mistakes 8 min · Reading Module 5 Quiz 5 MCQs · Pass 80%
6

SEO Practice & Certification Preparation

3 lessons · 25–30 min
16 Introduction to SEO Tools 8 min · Tools 17 Basic Website SEO Checklist 10 min · Checklist 18 Revision and Practice Quiz 9 min · Revision Module 6 Quiz 5 MCQs · Pass 80%

Certification details

Complete the lessons and chapter quizzes, then take the free certification exam.

30 MCQsFinal exam questions
70%Passing score
30–40 minSuggested time
FreeCertificate after pass

Go to certification exam →

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