Free Course Beginner to Intermediate

Keyword Research Certification

Learn complete keyword research and strategy — discovery, search intent, keyword mapping, topic clusters and a prioritized action plan you can apply to a real website.

  • Lessons + worksheets
  • Practice exam
  • Free certificate included

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What you’ll learn

SEO Essentials introduces keywords. On-Page SEO shows how to use them on a page. This course teaches you how to research, evaluate and organize keywords into a practical content strategy.

  • Understand keyword types, volume, competition and difficulty
  • Match keywords to search intent and the right page types
  • Discover and evaluate keyword opportunities with tools and SERPs
  • Build topic clusters, pillar pages and a keyword-to-content plan
  • Prioritize keywords and avoid cannibalization mistakes
  • Practice with worksheets, quizzes and exam preparation

Course curriculum

Total 5 modules · 15 lessons · Suggested 60–90 minutes + exam

01

Keyword Research Fundamentals

Keywords kya hain aur keyword research kyun zaroori hai.

 3 lessons
  1. 1 What Is Keyword Research?
  2. 2 Types of Keywords: Short-Tail, Long-Tail and Branded
  3. 3 Search Volume, Competition and Keyword Difficulty
02

Search Intent & Keyword Mapping

Keywords ko user intent aur right webpage ke saath match karna.

 3 lessons
  1. 4 Understanding Informational, Navigational, Commercial and Transactional Intent
  2. 5 Analyzing SERPs to Understand Search Intent
  3. 6 Mapping Keywords to Existing and New Pages
03

Keyword Discovery & Analysis

Relevant keyword opportunities discover aur evaluate karna.

 3 lessons
  1. 7 Finding Keywords Using Search Suggestions and SEO Tools
  2. 8 Analyzing Keyword Relevance, Demand and Competition
  3. 9 Evaluating Keyword Opportunities for Your Website
04

Topic Clusters & Content Planning

Related keywords ko organize karke useful content structure banana.

 3 lessons
  1. 10 What Are Topic Clusters and Pillar Pages?
  2. 11 Grouping Keywords by Topic and Search Intent
  3. 12 Building a Basic Keyword-to-Content Plan
05

Keyword Strategy & Certification

Research ko prioritized SEO action plan mein convert karna.

 3 lessons
  1. 13 Prioritizing Keywords by Relevance, Intent and Business Value
  2. 14 Avoiding Keyword Cannibalization and Common Research Mistakes
  3. 15 Keyword Research Practice, Revision and Exam Preparation

Certification exam: 30 multiple-choice questions · Suggested passing score 70% · Covers intent, difficulty, mapping, clustering, prioritization and cannibalization · Free certificate with unique verification ID after you pass.

How this fits with other free courses

Course Main focus
SEO Essentials Overall SEO fundamentals
On-Page SEO Certification Page titles, headings, content and internal links
Keyword Research Certification Keyword discovery, intent mapping, clustering and strategy
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