Competitors Analysis Training in New Delhi

Course Title: Competitor Analysis Training

Module 1: Introduction to Competitor Analysis

  • Understanding the importance of competitor analysis in business strategy
  • Overview of the benefits and objectives of competitor analysis
  • Key components and types of competitor analysis
  • Ethical considerations and best practices in competitor analysis

Module 2: Identifying Competitors

  • Techniques for identifying direct and indirect competitors
  • Analyzing market landscapes and industry trends
  • Conducting market research to identify potential competitors
  • Utilizing online tools and resources for competitor discovery

Module 3: Gathering Competitor Data

  • Identifying and collecting relevant competitor data and information
  • Exploring primary and secondary research methods
  • Analyzing competitor websites, social media presence, and content strategies
  • Conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis on competitors

Module 4: Analyzing Competitor Strategies

  • Evaluating competitor product offerings, pricing, and positioning
  • Analyzing competitor marketing and advertising campaigns
  • Assessing competitor distribution channels and partnerships
  • Studying competitor customer service and support strategies

Module 5: Assessing Competitor Strengths and Weaknesses

  • Analyzing competitor strengths and unique selling propositions (USPs)
  • Identifying competitor weaknesses and areas for opportunity
  • Evaluating competitor’s brand reputation and customer perception
  • Assessing competitor’s capabilities and resources

Module 6: Benchmarking and Comparative Analysis

  • Setting benchmarks and performance indicators for comparison
  • Conducting comparative analysis of key performance metrics
  • Identifying gaps and opportunities for improvement based on benchmarks
  • Utilizing benchmarking to set realistic goals and targets

Module 7: Competitive Positioning and Differentiation

  • Understanding the importance of competitive positioning
  • Identifying unique value propositions and differentiation strategies
  • Analyzing competitor positioning and identifying gaps in the market
  • Developing strategies to effectively differentiate from competitors

Module 8: Responding to Competitive Threats

  • Strategies for responding to competitor actions and market shifts
  • Implementing proactive measures to mitigate competitive threats
  • Identifying opportunities to leverage competitor weaknesses
  • Monitoring and adapting to changes in the competitive landscape

Module 9: Competitive Intelligence and Monitoring

  • Establishing a system for ongoing competitor monitoring
  • Utilizing competitive intelligence tools and resources
  • Tracking competitor activities, product launches, and marketing campaigns
  • Staying updated with industry news and market trends

Module 10: Applying Competitor Analysis in Business Strategy

  • Integrating competitor analysis into business planning and decision-making processes
  • Utilizing competitor insights to identify market opportunities
  • Developing strategies for competitive advantage and market leadership
  • Case studies and real-world examples of successful competitor analysis implementation
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