WhatsApp Marketing Training in New Delhi

Course Title: WhatsApp Marketing Training

Module 1: Introduction to WhatsApp Marketing

  • Understanding the role and potential of WhatsApp in marketing
  • Overview of WhatsApp’s features and user demographics
  • Exploring the benefits of using WhatsApp for business promotion
  • Setting goals and objectives for WhatsApp marketing campaigns

Module 2: Building a WhatsApp Business Profile

  • Setting up a WhatsApp Business account and profile
  • Optimizing the business profile with relevant information
  • Configuring automated greetings and away messages
  • Managing privacy settings and contact information

Module 3: Growing Your WhatsApp Subscriber List

  • Strategies for growing your WhatsApp subscriber list
  • Utilizing website opt-ins and social media promotion
  • Encouraging customers to opt-in through offline channels
  • Running contests or giveaways to attract subscribers

Module 4: Creating Engaging WhatsApp Content

  • Developing a content strategy for WhatsApp marketing
  • Crafting engaging and personalized messages for subscribers
  • Utilizing multimedia content (e.g., images, videos) effectively
  • Designing interactive and engaging WhatsApp surveys or polls

Module 5: Broadcasting and Group Messaging

  • Broadcasting messages to multiple recipients
  • Managing and segmenting your WhatsApp contact list
  • Creating targeted group messaging for specific customer segments
  • Best practices for sending broadcast and group messages

Module 6: Utilizing WhatsApp for Customer Support

  • Leveraging WhatsApp for customer support and service
  • Setting up and managing customer support channels on WhatsApp
  • Responding to customer inquiries and resolving issues efficiently
  • Using WhatsApp for proactive customer communication

Module 7: WhatsApp Marketing Automation

  • Implementing automation tools and solutions for WhatsApp marketing
  • Setting up automated responses and greetings
  • Creating drip campaigns and scheduled messaging
  • Leveraging chatbots for streamlined customer interactions

Module 8: WhatsApp Business API and Integration

  • Exploring the WhatsApp Business API and its benefits
  • Understanding the requirements and process of API integration
  • Integrating WhatsApp with customer relationship management (CRM) systems
  • Utilizing third-party tools and services for advanced WhatsApp marketing

Module 9: Compliance and Privacy Considerations

  • Understanding privacy and data protection regulations
  • Ensuring compliance with WhatsApp’s terms of service and guidelines
  • Implementing opt-in and opt-out mechanisms for subscribers
  • Best practices for maintaining data security and customer privacy

Module 10: Measuring and Analyzing WhatsApp Marketing Performance

  • Tracking and analyzing key performance metrics in WhatsApp marketing
  • Utilizing analytics tools and platforms for data insights
  • Measuring engagement, response rates, and conversions
  • Using data to refine and optimize WhatsApp marketing strategies
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