KWT Digital Marketing Institute in Uttam Nagar, West Delhi

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FACEBOOK MARKETING TRAINING IN NEW DELHI

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FACEBOOK MARKETING COURSE MODULE

Social media specialists are in high demand, with the field growing faster than overall marketing positions. Learn how to create effective strategies, engage with audiences, and measure the success of your campaigns. Advertising Knowledge: Familiarize yourself with Facebook's advertising tools and features. Learn how to create and optimize advertisements, target unique audiences, and assess overall performance. By learning Facebook Marketing, you will increase your career options and may work as a Social Media Manager in top reputed companies.

Module 1: Introduction to Facebook Marketing
  • Understanding the importance of Facebook in digital marketing
  • Overview of Facebook’s user base and demographics
  • Setting goals for Facebook Marketing campaigns
  • Navigating the Facebook Ads Manager interface
Module 2: Creating an Effective Facebook Page
  • Creating a Facebook Page for business
  • Optimizing the Facebook Page for branding and visibility
  • Designing a compelling cover photo and profile picture
  • Writing an engaging Page description and utilizing keywords
Module 3: Facebook Page Management and Content Strategy
  • Developing a content strategy that aligns with target audience and marketing goals
  • Creating engaging and shareable content for the Facebook Page
  • Utilizing various content formats (e.g., text, images, videos, live videos)
  • Understanding the Facebook algorithm and optimizing posts for reach and engagement
Module 4: Understanding Facebook Ads
  • Introduction to Facebook advertising and its benefits
  • Differentiating between organic reach and paid reach
  • Exploring different types of Facebook ads (e.g., image ads, video ads, carousel ads)
  • Understanding ad objectives, targeting options, and ad placements
Module 5: Setting Up Facebook Ad Campaigns
  • Creating a Facebook Business Manager account
  • Setting up ad accounts and linking them to the Facebook Page
  • Defining campaign objectives and selecting target audiences
  • Creating compelling ad creatives and writing effective ad copy
Module 6: Advanced Facebook Ad Targeting
  • Utilizing Facebook’s targeting options (e.g., demographics, interests, behaviors)
  • Creating custom audiences based on website visitors, email lists, or engagement
  • Implementing lookalike audiences for reaching new potential customers
  • Utilizing retargeting strategies to re-engage with website visitors
Module 7: Ad Budgeting and Bidding Strategies
  • Understanding Facebook’s ad auction and bidding system
  • Setting daily or lifetime budgets for ad campaigns
  • Exploring different bidding strategies (e.g., manual bidding, automatic bidding)
  • Monitoring ad performance and optimizing budgets for better results
Module 8: Ad Creative Best Practices
  • Designing visually appealing ad creatives
  • Writing compelling ad headlines and ad copy
  • Utilizing effective call-to-action buttons and ad formats
  • A/B testing ad variations to optimize performance
Module 9: Performance Tracking and Analytics
  • Utilizing Facebook Pixel for conversion tracking and remarketing
  • Understanding Facebook’s ad reporting and analytics dashboard
  • Analyzing key metrics and performance indicators (e.g., reach, engagement, conversions)
  • Extracting actionable insights to optimize ad campaigns
Module 10: Advanced Facebook Marketing Strategies
  • Leveraging Facebook Groups for community building and engagement
  • Exploring Facebook Messenger marketing and chatbot integration
  • Incorporating video marketing and Facebook Live for enhanced engagement
  • Staying updated with Facebook algorithm changes and emerging trends
Upcoming Batches

Monday to Friday

Complete Digital Marketing

Rs. 25,000/-

2 Month Duration

Free 3 Months Internship

25+ Modules

1 Hour

"Limited Seats"

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MWF Batch

Complete Digital Marketing

Rs. 25,000/-

2 Month Duration

Free 3 Months Internship

25+ Modules

2 Hour

"Limited Seats"

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Saturday Batch

Complete Digital Marketing

Rs. 25,000/-

3 Month Duration

Free 3 Months Internship

25+ Modules

3 Hour

"Limited Seats"

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Sunday Batch

Complete Digital Marketing

Rs. 25,000/-

3 Month Duration

Free 3 Months Internship

25+ Modules

3 Hour

"Limited Seats"

Join Now

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