KWT Digital Marketing Institute in Uttam Nagar, West Delhi

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E-COMMERCE MARKETING TRAINING IN NEW DELHI

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E-COMMERCE MARKETING COURSE MODULE

KWT Digital Uttam Nagar provides training programs in digital marketing with a focus on e-commerce. Our courses are designed to equip participants with the skills needed to succeed in the competitive online marketplace. Our courses cover topics such as e-commerce platforms, analytics, and digital advertising for e-commerce including strategies for online selling, conversion optimization, and customer engagement. Be sure to research each e-commerce marketing training institute in New Delhi's curriculum, faculty, and reviews to find the best fit for your learning goals.

Module 1: Introduction to E-Commerce Marketing
  • Understanding the basics of e-commerce marketing
  • Differentiating between traditional marketing and e-commerce marketing
  • Exploring the significance of e-commerce marketing in today’s digital landscape
  • Discussing the key benefits and challenges of e-commerce marketing
Module 2: Building an Effective E-Commerce Marketing Strategy
  • Conducting market research and competitor analysis
  • Setting clear marketing objectives and goals
  • Identifying target audience and creating buyer personas
  • Selecting appropriate marketing channels for your e-commerce business
Module 3: Developing an Engaging E-Commerce Website
  • Optimizing website design for improved user experience
  • Creating compelling product descriptions and visuals
  • Implementing effective calls-to-action (CTAs)
  • Incorporating responsive design and mobile optimization
Module 4: Search Engine Optimization (SEO) for E-Commerce
  • Understanding the basics of SEO and its importance in e-commerce
  • Conducting keyword research for e-commerce websites
  • Optimizing product pages and category pages for search engines
  • Building high-quality backlinks and improving website authority
Module 5: Pay-Per-Click (PPC) Advertising for E-Commerce
  • Introduction to PPC advertising and its benefits for e-commerce
  • Setting up and managing PPC campaigns on platforms like Google Ads and Bing Ads
  • Creating compelling ad copies and optimizing landing pages
  • Analyzing and optimizing PPC campaigns for maximum ROI
Module 6: Social Media Marketing for E-Commerce
  • Exploring the role of social media in e-commerce marketing
  • Creating a social media strategy for your e-commerce business
  • Leveraging popular social media platforms for brand awareness and customer engagement
  • Utilizing social media advertising and influencer partnerships
Module 7: Email Marketing and Customer Relationship Management (CRM)
  • Understanding the importance of email marketing in e-commerce
  • Building and segmenting email lists
  • Designing engaging email campaigns and automated workflows
  • Leveraging CRM tools for effective customer management and retention
Module 8: Conversion Rate Optimization (CRO) for E-Commerce
  • Analyzing website analytics and user behavior
  • Identifying areas of improvement and optimizing conversion funnels
  • Implementing A/B testing and user experience enhancements
  • Maximizing customer trust and reducing cart abandonment
Module 9: Customer Reviews and Reputation Management
  • Harnessing the power of customer reviews in e-commerce
  • Managing and responding to customer reviews effectively
  • Building a positive online reputation and brand image
  • Implementing strategies to generate more positive reviews
Module 10: E-Commerce Analytics and Performance Measurement
  • Setting up key performance indicators (KPIs) for e-commerce marketing
  • Tracking and analyzing website metrics and conversion rates
  • Using tools like Google Analytics and heatmaps for data-driven decision making
  • Creating comprehensive reports to measure the success of e-commerce marketing efforts
Upcoming Batches

Monday to Friday

Complete Digital Marketing

Rs. 25,000/-

2 Month Duration

Free 3 Months Internship

25+ Modules

1 Hour

"Limited Seats"

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MWF Batch

Complete Digital Marketing

Rs. 25,000/-

2 Month Duration

Free 3 Months Internship

25+ Modules

2 Hour

"Limited Seats"

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Saturday Batch

Complete Digital Marketing

Rs. 25,000/-

3 Month Duration

Free 3 Months Internship

25+ Modules

3 Hour

"Limited Seats"

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Sunday Batch

Complete Digital Marketing

Rs. 25,000/-

3 Month Duration

Free 3 Months Internship

25+ Modules

3 Hour

"Limited Seats"

Join Now

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