Email Marketing Training in New Delhi

email marketing course in uttam nagar new delhi

Course Title: Email Marketing Training

Module 1: Introduction to Email Marketing

  • Understanding the importance and benefits of email marketing
  • Exploring the role of email marketing in the overall digital marketing strategy
  • Overview of email marketing platforms and tools

Module 2: Building an Email Marketing Strategy

  • Defining goals and objectives for email marketing campaigns
  • Identifying target audience and creating buyer personas
  • Planning an effective email marketing strategy
  • Understanding the customer journey and mapping email campaigns accordingly

Module 3: Building an Email Subscriber List

  • Strategies for building an engaged and quality subscriber list
  • Creating effective lead magnets and opt-in incentives
  • Implementing opt-in forms on websites and landing pages
  • Exploring list segmentation and personalization techniques

Module 4: Email Copywriting and Design

  • Writing compelling subject lines and email copy
  • Crafting effective calls-to-action (CTAs)
  • Designing visually appealing and responsive email templates
  • Implementing best practices for mobile-friendly emails

Module 5: Email Automation and Autoresponders

  • Understanding the concept of email automation and its benefits
  • Setting up autoresponders for welcome emails, nurturing sequences, and follow-ups
  • Exploring behavioral triggers and segmentation for targeted automation
  • Implementing drip campaigns and email workflows

Module 6: Creating Engaging Email Content

  • Creating different types of email content, such as newsletters, promotional emails, and educational content
  • Incorporating storytelling techniques in email marketing
  • Personalizing emails with dynamic content and personalization tags
  • Implementing A/B testing for email content optimization

Module 7: Email Deliverability and Compliance

  • Understanding email deliverability and factors affecting it
  • Implementing best practices for avoiding spam filters and increasing deliverability rates
  • Ensuring compliance with anti-spam laws (e.g., CAN-SPAM Act, GDPR)
  • Managing email bounces, unsubscribes, and spam complaints

Module 8: Email Analytics and Performance Measurement

  • Setting up email tracking and analytics tools
  • Analyzing key email metrics, such as open rates, click-through rates, and conversions
  • Interpreting data to optimize email campaigns and improve performance
  • Creating comprehensive email reports for stakeholders

Module 9: Email List Management and Segmentation

  • Managing and maintaining email subscriber lists
  • Implementing list hygiene practices and email list cleaning
  • Utilizing segmentation to send targeted and personalized emails
  • Implementing re-engagement campaigns for inactive subscribers

Module 10: Advanced Email Marketing Strategies

  • Exploring advanced email marketing techniques, such as cart abandonment emails, re-engagement campaigns, and customer retention emails
  • Leveraging personalization and dynamic content for advanced email personalization
  • Exploring email marketing integrations with other marketing channels
  • Discussing emerging trends and future of email marketing
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